e are some top marketing metrics and target KPIs you can highlight on your site:

1. Customer Acquisition Cost (CAC): Measure how much you spend to acquire a new customer.

   • Target KPI: Aim for a CAC that’s significantly lower than your customer lifetime value (CLV).

2. Customer Lifetime Value (CLV): Estimate the total revenue you can expect from a customer over their relationship with your business.

   • Target KPI: A CLV that is at least 3 times your CAC.

3. Conversion Rate: Track the percentage of visitors who take a desired action, such as signing up or making a purchase.

   • Target KPI: A conversion rate of 2-5% is often considered good, depending on the industry.

4. Return on Investment (ROI): Calculate the profitability of your marketing campaigns.

   • Target KPI: Aim for an ROI of 300% or higher for your marketing efforts.

5. Website Traffic: Monitor the number of visitors to your website and the sources of that traffic.

   • Target KPI: A consistent month-over-month increase in organic traffic by 10-20%.

6. Email Open and Click-Through Rates: Evaluate the effectiveness of your email marketing campaigns.

   • Target KPI: Aim for an open rate of 20-25% and a click-through rate of 2-5%.

7. Social Media Engagement: Measure likes, shares, comments, and overall engagement on your social media posts.

   • Target KPI: Aim for a 1-3% engagement rate per post.

8. Lead Generation: Track the number of qualified leads generated through your marketing efforts.

   • Target KPI: A steady increase in qualified leads by 15-20% each quarter.